Rich Korean Culture
Hallyu has evolved from popular Korean culture into a global culture enjoyed and embraced by people around the world.
Rich Korean Culture
What is Hallyu? It refers to the sociocultural phenomenon where Korean popular culture influences lifestyles worldwide.
Hallyu, which began with Korean dramas and K-POP, has now expanded to include the Korean language and culture, spreading globally.
The number of international tourists visiting Korea is increasing annually, and Hallyu culture itself has become a tourism attraction.
Hallyu has grown beyond popular Korean culture to become a global culture that people around the world enjoy and share.
Korean Culture Expanding Beyond Asia
to the Global Market
“98 countries with online Korean culture communities,
1,835
Hallyu online fan clubs, and 104.77 million members globally“
7 out of 10
“Hallyu participants express
high affinity
for Korean cultural content“
Source : Korea Foundation, 2020 Global Hallyu Report / 2024 Ministry of Culture, Sports, and Tourism
Korean Cultural Content
Hallyu combines Korea's rapid economic development with culture and style, forming a strong national brand.
-
Korean Distinctiveness
-
Globalization of Hallyu Content
-
High Quality of Korean Cultural Content
-
K-Food
-
Korea’s Digital Media
-
Traditional Korean Arts
Korea's UNESCO-Designated Heritage
Korea's cultural heritage is rooted in its long-standing traditions and history of preserving numerous cultural assets.
With a proud history spanning five millennia, Korea is home to UNESCO-designated World Heritage sites,
Intangible Cultural Heritage, Memory of the World, Creative Cities, Biosphere Reserves, and Global Geoparks.
-
15 World Heritage Sites
-
25 Intangible Cultural Heritage elements
-
16 Memory of the World inscriptions
-
representation in 7 Creative Cities categories
-
9 Biosphere Reserves
-
4 Global Geoparks
Source : Korean National Commission for UNESCO
